it's always the lowercase g's

This weekend, whilst following links away from iLT, I stumbled upon the revelation that Futura - that good old neutral-modern sans standby - was originally designed to look like this.



Mind-blowing! To me, Futura today is a bit corporate, Helvetica's slightly more stylish sister. Though Wes Anderson of course uses it to great effect, I associate it primarily with Best Buy. Futura Classic, on the other hand, is like a renegade steampunk space captain. Check out those crazy g's!



Wikipedia can tell you more. My new life goal is to find an excuse to use that lowercase g in a professional project. Or as a sleeve emblem on an extraterrestrial military jacket.

(In other typeface news, I'm also lusting for this.)